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You know online video is growing at a cracking pace when the president starts streaming announcements online. And you know that it's becoming an increasingly accessable tool when 1.3 million people choose to watch online rather than in front of the TV.
The increased accesibility and quality of online video is fast contributing to the declining popularity of TV. Further more, the ability to comment directly to the video in question creates a dialogue, rather than just a broadcast of information.
When thinking about the way this will impact the marketing world going forward, it's clear that budgets will be shifting from TV to the web - possibly saving marketing departments tens of thousands of dollars.
As a business owner, do you have a marketing strategy in place? If so, how has this shifted in the past two years?
