How to approach social media in a way that makes good business sense is a big challenge right now. Now yourBusinessChannel is launching a new service that combines leading edge social media monitoring tools with high level analysis by marketing professionals who are deeply engaged with online media every day of the week.

yBC Founder Mark Sinclair says the service will solve a significant problem for viewers – how to engage with social media in a logical, structured way and monitor whether they are getting results.

“We talk regularly with the some of the world leaders in social media marketing and the message is clear – businesses need to be out there listening to conversations, looking for opportunities to participate and build meaningful relationships with the customer.

“But we also know the practicalities worry many businesspeople. They’re thinking, that’s all well and good, but how do I get started? How can I justify spending my time on this? Does the business case stack up? How do I know if I’m getting good ROI? “yBC Insight offers a manageable solution to all those concerns. You get market data and insights. You get to measure sentiment. You get to use the information to develop a campaigns, and you get to track them.

“In other words it means you can approach social media the same way as any other kind of marketing.”

Sinclair says yBC Insight packages can be tailored for all kinds of businesses.

“Talk to us about your needs and we’ll tailor something that delivers ROI and moves you forward.”

You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yBC.tv/