With recession-hardened businesspeople looking for outstanding value and proof of ROI in their marketing spend, yourBusinessChannel Founder Mark Sinclair says the time is right for the online business tv channel to launch a new active listening, social media monitoring and insights service, yBC Insight.

yBC Insight is the latest offering from the yBC Results Team, the business tv network’s consulting arm that draws on the expertise of business experts in all aspects of marketing. yBC Insight team offers a combination of social media monitoring and human analysis.

Says Sinclair: “we’ve got one of the best monitoring services available – a data warehouse with three year’s worth of conversations across the internet, plus the capability to see what people are saying right this moment.

“But of course, tools are nothing without a skilled operator and that’s where the human element comes in. We’ve got a team of business-savvy marketing professionals who work with social media every day of the week. They’re ideally suited to the job of unraveling what the raw data is really saying, and identifying the way forward.

Sinclair predicts the enhanced accountability will drive interest in social media from previously wary businesses. “The certainty that the data offers in terms of demonstrating ROI and informing strategy means that engaging with social media is pretty much a no brainer to anyone looking to achieve business marketing results.”

He says that there are some well-established products on the market, there was room for innovation.

“We think the combination of sophisticated software, a highly competent and knowledgeable team, combined with very attractive pricing, will be hard to beat.

You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yBC.tv/