If you thought social media campaigns were for just for trendy technology companies and cool consumer brands think again. Conventional, mainstream businesses are reaching out and engaging with customers, secure in the knowledge that their activity is 100% measurable, thanks to new services like yBC Insight.

yBC Insight is a new service from yourBusinessChannel, a specialist online business TV channel with an allied consulting service that draws on the wisdom of marketing experts across the globe. yBC Insight.

yBC Founder Mark Sinclair says the new service makes social media marketing hard to ignore.

“I think what we are seeing is a cultural shift. Previously many mainstream business marketing people may have said ‘we know it’s trendy but we’re just not into this kind of ad hoc, fashion-driven stuff. We need rigour. We need metrics. And frankly we don’t know if our market is even engaged with it.’ All that’s changing.”

Sinclair says social media monitoring service mean that all businesses can find out who is talking about them online, and what they’re saying before they commit to a social media campaign. Furthermore, it’s possible to put the all-important metrics behind campaign activity.

“There is are some really great tools out there that enable businesses to measure sentiment, plan campaigns, monitor progress and measure ROI just as one does in mainstream marketing and PR.

“I think when businesses get a chance to see what’s really happening out there, they’ll understand they can’t afford not to get involved. “

You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yBC.tv/