Lack of reliable ROI data is no longer a reason to justify the absence of a social media strategy, says yourBusinessChannel Founder Mark Sinclair.

“Experts have been saying online is where the real marketing action is for some time. Now the tools exist to prove it to even the most skeptical businessperson.”

yBC has recently launched a media monitoring service, yBC Insight that will combine leading edge tools.

“For the first time, businesses are able to relatively easily get a clear, accurate picture about what people are saying about them and their industry online,” says Sinclair.

“Furthermore, they’re able to see what kind of impact they’re having with their campaigns, and feed that information back into the development of the next one.”

Sinclair’s yourBusinessChannel is an online tv channel that specializes in producing practical, how-to shows for businesspeople, with a particular focus on social media. It also has a consulting arm that draws on the expertise of marketing experts across the globe.

“We’ve been covering social media for a few years now and have seen it evolve from a niche activity to something that’s becoming increasingly mainstream. With the kind of monitoring tools and analytics that are becoming available today, you really can present a business case for social media that stacks up for CFO.”

Sinclair says yBC Insight will target small to mid range companies, however the service is appropriate for all kinds of businesses.

“We are taking a flexible approach because the kind of intelligence we can deliver is of value to every business in terms of moving it forward. We believe we have a service that’s scalable enough to be accessible to all kinds of business.”

You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yBC.tv/