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The 1990s saw David Meerman Scott rising as an early star in web marketing and PR. Drawing on his experience from the publishing business, he created new thought leadership strategies that would reach buyers directly on the Web.
Now an established and widely respected online thought leadership and viral marketing strategist, helping people get the most out of new forms of online media - including blogs, video and virtual communities.
David is also author of more than 100 magazine articles and his three best selling books The New Rules of Marketing and PR (2007), Cashing in with Content (2005) and Eyeball Wars (2001).
Resources - Articles by David Meerman Scott:
Top ten PR tips for small businesses
Why "do you use social media?" is the wrong question for marketers to ask
Don't Try to Fix Your Weaknesses
Are you a sales guy?
Funding New Ideas
David Meerman Scott on the New Rules of Marketing & PR (Part 1 of 2)
What the heck is Web 2.0 / social media / social networking and how do these concepts relate to the new rules of marketing & pr?
When reaching out to bloggers, don't ask for them to write about you!
Why CEOs and executives must work harder to blog successfully than mere mortals
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