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Labeled "chief innovations consultant" by Entrepreneur Magazine, an "expert on social media marketing" by The Boston Globe and The Christian Science Monitor and "a branding expert" by the Baltimore Sun, Robb Hecht is equal parts marketing strategist and a futurist on marketing innovation, emerging media and next generation digital brand marketing. He works as Managing Digital Strategy Director at imc strategy lab, a strategic consultancy that partners with organizations that want to 'join the conversation' through the power of community, media dialogue and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at MEDIA 2.0 -alongside launching up-to-the-minute media industry updates.
Profiled in and quoted by a wide variety of business and news media including The Wall Street Journal, Investor's Business Daily, Brandweek, Business Week, and The New York Times, Hecht has written for PRSA's Public Relations Strategist, India’s ICFAI University Press and SalesVantage.com and and has delivered speeches, lectured, moderated and led panel discussions at association events and universities over the past five years. Most recently he served as guest lecturer at Media Bistro, Baruch College, New York University and the New Communications Forum.
Hecht authors niche marketing blog, Media 2.0, a Duct Tape Marketing small business marketing resource recognized by Marketing Sherpa and Saatchi & Saatchi’s Lovemarks branding study and is a graduate of Columbia University’s School for International and Public Affairs. He also serves as Adjunct Marketing Professor of Integrated Marketing Communications with the City University of New York’s (CUNY) Baruch College Marketing Certificate Program.
Former Bozell Sawyer Miller Corporate Group Associate, Hecht has a background in marketing strategy, Internet branding campaigns, web development, public relations and direct response database marketing and has consulted startups and large corporations on building larger brand voices including Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T/BellSouth, ProcureStaff.com, E*TRADE Financial/Mobile and has served on the advisory board of socially responsible nonprofit, Minds Matter, Inc. Hecht lives in Manhattan - when in town you’re likely to find him either with friends online in the brandhacker social network he facilitates, or running with his Nike+ system in Central Park.
Resources - Articles by Robb Hecht:
Blogging: PR's True Claim to the Internet
Blogs Are Corporate Brand Threats
Social networking applications can pose security risks
Search Engine Copywriting (SEO) Using Ogilvys Word Power
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