In a few short years, online social media has completely transformed the way we use the internet. Today, most internet users are subscribed to at least one of the major social networks (Facebook, YouTube, Twitter, and so on), and typically they spend most of their online time on those networks.

This new business television show, produced by yourBusinessChannel, describes how businesses who are trying to achieve their business development goals online by using an outdated marketing strategy will struggle to get results.

According to the many leading business experts who contribute to the Million Dollar Challenge, SMEs who expect to be able to simply shift their old small business marketing strategy over to the online realm are mistaken.

To meet your business development goals, you need a new kind of social marketing strategy, say the experts.

Among the business experts contributing to the Million Dollar Challenge are leading figures internet business and marketing. People like Bob Young (of lulu.com and Red Hat) and David Meerman Scott (author of World Wide Rave and The New Rules of Marketing and PR).

According to these experts, to successfully promote your business online and hit your business development targets is to forget about traditional marketing strategy and techniques.

In today’s online environment, they say, you need to be publishing appealing online content like video, audio, podcasts, blogs, ebooks, and applications.

The Million Dollar Challenge is designed to provide business with the resources and tools required to roll out this new kind of online marketing strategy.

On this business television show, you can learn more about the kind of digital marketing tools available to businesses on the Million Dollar Challenge.

One of the most important principles behind the Million Dollar Challenge is to bring cutting edge business development and marketing advice within reach of promising businesses of all sizes.