yourBusinessChannel brings together to experts to accelerate business development results. yBC creates high-quality business tv shows to help entrepreneurs and businesspeople succeed. yBC shows cover all aspects of business and feature world-recognised business experts – and they’re always delivered in yBC’s distinctive short, punchy format, specially developed for a busy business audience. There are over 1200 shows as at March 2010.
yBC was founded by Mark Sinclair and James Kirk in 2005. In 2006 the pair sought private backing to enable yBC to be properly funded during the startup phase. The additional funding has enabled significant investment in content and technology and yBC has grown rapidly as a result.
Today, yBC remains a privately-held company, based in New Zealand, with the Board, key IT functions and some support functions based out of New Zealand, and editorial and sales functions spread across the United Kingdom, Continental Europe, Australia and North America.
yBC has a catalogue of over 1200 shows, with new shows added every week. Its content reaches over millions of businesspeople through yBCs main site, YouTube and hundreds of syndication partners, including major newspapers, social networks, business experts with their own following, popular bloggers and many others who want to excite and inform their audience with fresh, quality content.
The catalogue features an incredible array of business experts, a veritable who’s who of global commerce and the new online wave – leaders of household brands as well as niche experts – all providing free, no-nonsense guidance about how to succeed in business. Many of these editorial relationships are ongoing, with new content being added every day.
While much of yBC’s content is available free, the company has developed some reliable streams of revenue. These include premium content, syndication fees, consulting fees, and other commercial relationships. Commercial clients of yBC include two Governments, numerous multinational publically listed companies as well as smaller businesses doing exciting things.
Looking ahead, yBC’s growth strategy is to keep making fantastic content that entrepreneurs and businesspeople want to watch. The editorial team is always keen to hear from people with superb editorial ideas, as well as in introductions to accomplished experts and people with great connections. Share your editorial suggestions here .
If you are interested in broadcasting our content, we have a range of syndication options suitable for small and large organisations. To speak to us about becoming a syndicator, or indeed about finding out who we might be able to help your business contact our commercial team here. To talk to us about any other aspect of yourBusinessChannel, please get in touch with us at here.
