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Currently viewing the category: "B2C"
We have been working on something pretty exciting here at yBC. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in the world for their new brand GoToMidtown.
At [...]Continue Reading →
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]Continue Reading →
On March 13, 2012 By George Barker
With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact.
As the narrator says, “there are more people on Facebook now than there was on the [...]Continue Reading →
On February 28, 2012 By Mark Sinclair
Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]Continue Reading →
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
In February last year, a team from yBC attended the International Hotel Investment Forum in Berlin for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more …
IHIF is the biggest conference of its [...]Continue Reading →
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
[...]Continue Reading →
Just prior to Christmas, we did a shoot in London for a channel we’re about to launch. One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success. Himself a very successful entrepreneur, Guy is now Head of Entrepreneurs [...]Continue Reading →
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]Continue Reading →
I’m delighted to be attending and delivering a workshop at the upcoming What’s Next Event. This event is focused on social media for business and will be the biggest of its kind ever to take place in Wales.
The brainchild of Allan Blair Beaton, the event has the support of various [...]Continue Reading →
We had the pleasure of interviewing Richard Branson last week in a private suite at the delightfully trendy Haymarket Hotel in Central London. Not surprisingly, he’s a very interesting man to spend time with. Hugely successful, known for breaking the rules and shaking up industries: he’s the ultimate entrepreneurial success story.
He’s also [...]Continue Reading →
Over the last few days, yBC has joined hundreds of other journalists, photographers and industry analysts, not to mention thousands of people with an interest in all things nautical, at the London Boat Show.
Held at the Excel convention centre a stone’s throw from Canary Wharf, the show focuses on the latest products, [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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