Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]
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Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]
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The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at [...]
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
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In February last year, a team from yBC attended the International Hotel Investment Forum in Berlin for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more …
IHIF is the biggest conference of its [...]
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If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
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Just prior to Christmas, we did a shoot in London for a channel we’re about to launch. One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success. Himself a very successful entrepreneur, Guy is now Head of Entrepreneurs [...]
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yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]
Continue Reading →An editorial team from yBC is heading to Dubai later this week for two conferences. The first focuses on the hospitality industry and will involve interviews with 30 international hotel consultants from around the globe. The second, which starts the next day, will focus on finance experts from around the world, covering corporate advisory, tax, [...]
Continue Reading →A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]
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