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Currently viewing the category: "Business Development Director"
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]Continue Reading →
On February 28, 2012 By Mark Sinclair
Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]Continue Reading →
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
In February last year, a team from yBC attended the International Hotel Investment Forum in Berlin for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more …
IHIF is the biggest conference of its [...]Continue Reading →
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
[...]Continue Reading →
Just prior to Christmas, we did a shoot in London for a channel we’re about to launch. One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success. Himself a very successful entrepreneur, Guy is now Head of Entrepreneurs [...]Continue Reading →
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
An editorial team from yBC is heading to Dubai later this week for two conferences. The first focuses on the hospitality industry and will involve interviews with 30 international hotel consultants from around the globe. The second, which starts the next day, will focus on finance experts from around the world, covering corporate advisory, tax, [...]Continue Reading →
On November 7, 2011 By admin
A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]Continue Reading →
It was one of the more unique, unexpected and dramatic locations for any shoot we’ve undertaken anywhere in the world. When the Director of Marketing for Andaz Liverpool Street opened the doors on the room simply described as “the Temple”, all of our expectations were immediately surpassed.
When the hotel was renovated [...]Continue Reading →
We’re delighted to see the London Influence Channel, recently launched in conjunction with city law firm Mishcon de Reya, go from strength to strength. Over the last few weeks, we have confirmed some significant additional editorial and distribution partners, including the London Chamber of Commerce and Industry, Immidtown, qype.com, [...]Continue Reading →
We were delighted to receive excellent feedback from a long standing Bristol based client on completion of a project recently. A well known business publishing firm BHP Information Solutions was delighted at the series of short editorial videos yBC produced in relation to one of their online publications, Law Donut.
Ian Creek, Digital Marketing Director [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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