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On February 25, 2012 By George Barker
Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
If you’ve not ever heard of Chris Brogan, he is [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
It seems that all of a sudden key decision makers and analysts in the corporate world are focusing more than ever before on something called “big data”. To the uninitiated, it’s the industry of very clever, very technical and experienced people who are concerning themselves with how large enterprises can make the most sense of [...]Continue Reading →
We’re delighted to see the London Influence Channel, recently launched in conjunction with city law firm Mishcon de Reya, go from strength to strength. Over the last few weeks, we have confirmed some significant additional editorial and distribution partners, including the London Chamber of Commerce and Industry, Immidtown, qype.com, [...]Continue Reading →
We were delighted to receive excellent feedback from a long standing Bristol based client on completion of a project recently. A well known business publishing firm BHP Information Solutions was delighted at the series of short editorial videos yBC produced in relation to one of their online publications, Law Donut.
Ian Creek, Digital Marketing Director [...]Continue Reading →
This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion. yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]Continue Reading →
The editorial team at yBC is pleased to announce the launch of a new channel focused on issues of interest to finance directors of mid-sized companies. The channel, FD.TV, has been launched with the support of the Access Group.
Preliminary interviews have already been taken place. Interviewees include Sara Daw, [...]Continue Reading →
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading →
It’s not unusual to have numerous financial planning experts in the City of London on one day. After all, many of the world’s leading authorities on financial planning and more generally financial services are based within a square mile, thanks to London City’s town planning, or perhaps lack of it. But it is quite significant [...]Continue Reading →
Last week we completed our first shoot with a new client, The Access Group. Creators of the “software package of the year” at 2010 Accountancy Age Awards (and winners of numerous other awards), The Access Group is an interesting company working with organisations in multiple industries, right across the UK, with more than one [...]Continue Reading →
On July 4, 2011 By Mark Sinclair
Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent.
On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he [...]Continue Reading →
We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news.
In short, we ran two campaigns for our client. [...]Continue Reading →
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.
In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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