Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
Find the link to the Entrepreneur.com interview here
If you’ve not ever heard of Chris Brogan, he is [...]
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
Continue Reading →It seems that all of a sudden key decision makers and analysts in the corporate world are focusing more than ever before on something called “big data”. To the uninitiated, it’s the industry of very clever, very technical and experienced people who are concerning themselves with how large enterprises can make the most sense of [...]
Continue Reading →This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion. yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]
Continue Reading →The editorial team at yBC is pleased to announce the launch of a new channel focused on issues of interest to finance directors of mid-sized companies. The channel, FD.TV, has been launched with the support of the Access Group.
Preliminary interviews have already been taken place. Interviewees include Sara Daw, [...]
Continue Reading →It’s not unusual to have numerous financial planning experts in the City of London on one day. After all, many of the world’s leading authorities on financial planning and more generally financial services are based within a square mile, thanks to London City’s town planning, or perhaps lack of it. But it is quite significant [...]
Continue Reading →Last week we completed our first shoot with a new client, The Access Group. Creators of the “software package of the year” at 2010 Accountancy Age Awards (and winners of numerous other awards), The Access Group is an interesting company working with organisations in multiple industries, right across the UK, with more than one [...]
Continue Reading →Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent.
On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he [...]
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