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On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading →
On July 4, 2011 By Mark Sinclair
Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent.
On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he [...]Continue Reading →
We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news.
In short, we ran two campaigns for our client. [...]Continue Reading →
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.
In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]Continue Reading →
I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker.
The event was the What’s Next social media event in Cardiff [...]Continue Reading →
It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management.
The people I spoke to were finalists in the [...]Continue Reading →
If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital.
During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of [...]Continue Reading →
One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player.
Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New [...]Continue Reading →
My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job [...]Continue Reading →
If you want to have your mind expanded about marketing issues I recommend you check out the shows coming out of Alterian’s recent Engaging Times summit in Chicago.
Interviewing the likes of Don Peppers, founder of Peppers and Rogers Group, and advertising’s elder statesman Stan Rapp, Chairman of Enguage, I was blown away [...]Continue Reading →
Recently we interviewed branding guru Jonathan Salem Baskin and he made the point that really marketing – and in particular advertising – has gone awol.
He argues that companies are effectively wasting huge amounts of money communicating the imaginary benefits of their toothpaste, when the consumer a. Can easily find out on the [...]
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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