Data analytics has come a long way. Though there is still a long journey ahead, we can now see the road. In this video blog, Big Data Analytics expert Manny Aparicio of Saffron Technology explains why the old approaches to standardisation and business intelligence no longer work. Instead we need data [...]
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Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?
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Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]
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With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact.
As the narrator says, “there are more people on Facebook now than there was on the [...]
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Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]
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Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
Find the link to the Entrepreneur.com interview here
If you’ve not ever heard of Chris Brogan, he is [...]
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
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If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
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yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]
Continue Reading →Since December yourBusinessChannel has conducted three new interviews which take our Business Intelligence focus in to the Energy Space.
First we spoke with Sammy Haroon, adviser to our client Saffron Technology and the Organiser of the GE Energy Innovation Summit (video below). We are working with Sammy to create shows about how data [...]
Continue Reading →A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]
Continue Reading →This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion. yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]
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