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On February 28, 2012 By Mark Sinclair
Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]Continue Reading →
On February 25, 2012 By George Barker
Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
If you’ve not ever heard of Chris Brogan, he is [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
[...]Continue Reading →
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
On November 7, 2011 By admin
A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]Continue Reading →
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading →
We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news.
In short, we ran two campaigns for our client. [...]Continue Reading →
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.
In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]Continue Reading →
It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management.
The people I spoke to were finalists in the [...]Continue Reading →
If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital.
During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of [...]Continue Reading →
My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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