Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]
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Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
Find the link to the Entrepreneur.com interview here
If you’ve not ever heard of Chris Brogan, he is [...]
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
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If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
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yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]
Continue Reading →A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]
Continue Reading →If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital.
During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of [...]
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