We were invited the the The Hospitality & Tourism Summit 2012 at the InterContinental London Park Lane, where we had the opportunity to interview several of the speakers. The summit was designed to bring together government initiatives and the hospitality sector, which was focused around a series of talks by expert panelists.
There [...]
Continue Reading →There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
Continue Reading →In February last year, a team from yBC attended the International Hotel Investment Forum in Berlin for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more …
IHIF is the biggest conference of its [...]
Continue Reading →An editorial team from yBC is heading to Dubai later this week for two conferences. The first focuses on the hospitality industry and will involve interviews with 30 international hotel consultants from around the globe. The second, which starts the next day, will focus on finance experts from around the world, covering corporate advisory, tax, [...]
Continue Reading →yBC’s ROI Guarantee
In August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.Drilldowns
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