There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
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yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012.
Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record [...]
Continue Reading →Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent.
On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he [...]
Continue Reading →If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital.
During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of [...]
Continue Reading →I recently interviewed someone who thoroughly challenged my thinking.
His name was Dr Manuel Aparicio and he’s the brains behind Saffron memory base technology – a data management system that “thinks” like a human brain. One person has dubbed it Google for the Database, we’re talking about technology that identifies connections between disparate [...]
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