We have been working on something pretty exciting here at yBC. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in the world for their new brand GoToMidtown.
At [...]
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We have recently launched two new websites for inmidtown, the Business Improvement District (BID) which represents 570 businesses in the Bloomsbury, Holborn and St Giles areas of London.
This is a fantastic area of London, located right between the West End and the City, but often overlooked. It’s got a mix of [...]
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I was pleased to be invited to speak at the inaugural On The Edge Digital conference in London on the 21st June at the Congress Centre. My talk was on “Video - How to harness video to gain serious competitive advantage in any market,” which we know a little something about here at [...]
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Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?
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Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]
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UPDATE 29 May 2012: this role is now filled
We’re looking for someone to join our team. That someone could be you.
You may not have heard of yBC, but we’re a New Zealand based business with a global team doing very interesting things at the junction of business, video, consulting and social media. [...]
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With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact.
As the narrator says, “there are more people on Facebook now than there was on the [...]
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Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]
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The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at [...]
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Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
Find the link to the Entrepreneur.com interview here
If you’ve not ever heard of Chris Brogan, he is [...]
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There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]
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