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Currently viewing the category: "Social media"
We have been working on something pretty exciting here at yBC. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in the world for their new brand GoToMidtown.
At [...]Continue Reading →
We have recently launched two new websites for inmidtown, the Business Improvement District (BID) which represents 570 businesses in the Bloomsbury, Holborn and St Giles areas of London.
This is a fantastic area of London, located right between the West End and the City, but often overlooked. It’s got a mix of [...]Continue Reading →
On July 15, 2012 By Mark Sinclair
I was pleased to be invited to speak at the inaugural On The Edge Digital conference in London on the 21st June at the Congress Centre. My talk was on “Video - How to harness video to gain serious competitive advantage in any market,” which we know a little something about here at [...]Continue Reading →
On April 11, 2012 By James Kirk
Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?Continue Reading →
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]Continue Reading →
On March 14, 2012 By Mark Sinclair
UPDATE 29 May 2012: this role is now filled
We’re looking for someone to join our team. That someone could be you.
You may not have heard of yBC, but we’re a New Zealand based business with a global team doing very interesting things at the junction of business, video, consulting and social media. [...]Continue Reading →
On March 13, 2012 By George Barker
With 100 million views in 6 days, a video released recently is seeing exponential growth in views. Consequently awareness is increasing and action is being taken from those watching. It’s very well produced, hard-hitting, thought-provoking and gives immediate impact.
As the narrator says, “there are more people on Facebook now than there was on the [...]Continue Reading →
On February 28, 2012 By Mark Sinclair
Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]Continue Reading →
The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing. If you need to get your head around what is happening in this area (which of course we all do), just take a look at [...]Continue Reading →
On February 25, 2012 By George Barker
Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video.
If you’ve not ever heard of Chris Brogan, he is [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
I’m delighted to be attending and delivering a workshop at the upcoming What’s Next Event. This event is focused on social media for business and will be the biggest of its kind ever to take place in Wales.
The brainchild of Allan Blair Beaton, the event has the support of various [...]Continue Reading →
We had the pleasure of interviewing Richard Branson last week in a private suite at the delightfully trendy Haymarket Hotel in Central London. Not surprisingly, he’s a very interesting man to spend time with. Hugely successful, known for breaking the rules and shaking up industries: he’s the ultimate entrepreneurial success story.
He’s also [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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