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Currently viewing the category: "Technology"
Data analytics has come a long way. Though there is still a long journey ahead, we can now see the road. In this video blog, Big Data Analytics expert Manny Aparicio of Saffron Technology explains why the old approaches to standardisation and business intelligence no longer work. Instead we need data [...]Continue Reading →
On April 11, 2012 By James Kirk
Moneyball is not a lesson in statistics but a lesson in Business Intelligence. Could Big Data analytics be Moneyball 2.0?Continue Reading →
Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]Continue Reading →
On February 18, 2012 By James Kirk
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that video is key to this.
Yesterday, I [...]Continue Reading →
If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary. Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
[...]Continue Reading →
On January 13, 2012 By James Kirk
First we spoke with Sammy Haroon, adviser to our client Saffron Technology and the Organiser of the GE Energy Innovation Summit (video below). We are working with Sammy to create shows about how data [...]Continue Reading →
On December 20, 2011 By admin
In a world where volatility is the new reality, the past is no longer useful in predicting the future. From Stockmarkets to the ongoing Eurocrisis to the High Street, we need to get comfortable with extreme events and rapid change. Once the stuff of science fiction, top experts like Dr Paul Hofmann believes [...]Continue Reading →
Julie Meyer is an entrepreneur whose reputation precedes her. Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield.
She has a refreshingly unique perspective on the way entrepreneurs can [...]Continue Reading →
It seems that all of a sudden key decision makers and analysts in the corporate world are focusing more than ever before on something called “big data”. To the uninitiated, it’s the industry of very clever, very technical and experienced people who are concerning themselves with how large enterprises can make the most sense of [...]Continue Reading →
On November 7, 2011 By admin
A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client. Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader. The pitch took place earlier this week in the three [...]Continue Reading →
This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion. yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]Continue Reading →
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading →
On July 1, 2011 By ybcaccresults
One day you may rely on a computer to read information for you, just as you rely on your calculator to do maths. That’s if our new client Saffron Technology has anything to do with it.
Saffron is a pioneer in associative memory, a data-analytics tool that’s being heralded as “Google for the database”. [...]Continue Reading →
We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news.
In short, we ran two campaigns for our client. [...]Continue Reading →
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.
In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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