This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes [...]
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If you want to have your mind expanded about marketing issues I recommend you check out the shows coming out of Alterian’s recent Engaging Times summit in Chicago.
Interviewing the likes of Don Peppers, founder of Peppers and Rogers Group, and advertising’s elder statesman Stan Rapp, Chairman of Enguage, I was blown away [...]
Continue Reading →We have had many interesting conversations about the “value” of social media and ROI of engagement lately, some more interesting than others. One most insightful was with Sid Banerjee, Chairman and CEO of text mining software company Clarabridge.
He pointed out that beyond the numbers, there’s a wider benefit which is that knowing [...]
Continue Reading →Around 36 hours ago, our client Alterian Plc announced to the market that it had acquired Intrepid Inc (by the way, if you look at there homepage, I love that fish). In the meantime, there’s been plenty of buzz about the news on social networks, including of course Twitter and Facebook, [...]
Continue Reading →Looking through the footage we shot at Alterian’s Engaging Times summit in Chicago, one thing is clear. Leading companies have rethought engagement and they’re a long way ahead of the pack.
Instead of thinking about “engagement” in terms of “exposure to the marketing message”, either on a webpage, not unsubscribing to an email [...]
Continue Reading →I have recently been in Chicago covering the Engaging Times event for Alterian. One of the highlights has been interviewing DM pioneer Stan Rapp. One thing about a guy who brings 60-odd years of direct marketing experience to social media, his ideas about engagement don’t lose track of the endgame – which is [...]
Continue Reading →Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.
The interesting thing has been how different marketers interpret “engagement”. At [...]
Continue Reading →Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.
The interesting thing has been how different marketers interpret “engagement”. At [...]
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