Online Video Rules OK

All the latest stats about online video, now the most popular online activity.

More

Branson: Space Cadet or Dreamer?

We interviewed Sir Richard Branson at the delightfully trendy Haymarket Hotel

More

An Aviva believer

We interview Aviva’s CEO in London for the yBC’s Financial Planning Channel

More

Military Intelligence

yBC interviews SAP & JP Morgan on new school business intelligence

More
Currently viewing the tag: "business advice"

yBC becomes YouTube partner

On November 12, 2010 By

We have been active on YouTube for quite some time, but earlier this week we received confirmation yourBusinessChannel has become an official YouTube partner.

In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our [...]

Continue Reading →

Accelerating results for a Euro B2B

On October 27, 2010 By

If you’ve been involved with yourBusinessChannel for long, you’ll know we are champions of “accelerated connection” using social media – particularly when it comes to business development in the B2B space. This week we’re kicking off a new project to do just that with a very motivated European client.

We’ve got high expectations about what [...]

Continue Reading →

Apple and cool business technology

On October 25, 2010 By

Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I [...]

Continue Reading →

Social media: what’s in it for retail?

On October 24, 2010 By

My colleague and yBC founder Mark Sinclair recently spent a very interesting couple of hours speaking to a breakfast meeting of high-end retailers about social media opportunities. They came to the topic with little information but plenty of curiosity. His job was to answer that all-important question, what’s in it for me?
The answer, [...]

Continue Reading →

Gap teaches us “community” is a reality that needs dealing with

On October 21, 2010 By

If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today.

That’s the fact that today a (relatively small) group of customers can make a big noise [...]

Continue Reading →

Connie Bensen, yBC's reporter at Blogworld

On October 14, 2010 By

This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted [...]

Continue Reading →

Focus on ROI makes marketing with yBC.tv a no brainer

On August 9, 2010 By

Once people thought the world was flat. Today, in our part of the world at least, they’re struggling to put budget into online campaigns, despite evidence that they can really work. We sympathise. That’s why we’re guaranteeing positive ROI for all significant projects with yBC.tv clients.

That means every yBC.tv client can be assured of [...]

Continue Reading →

ROI guarantee goes to the heart of the matter

On August 9, 2010 By

Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you.

What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help?

At yBC.tv we’ve been [...]

Continue Reading →

1:1 video sales tool achieving high response rates

On August 8, 2010 By

Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.

[...]

Continue Reading →

Why social media marketing is the smart option

On August 8, 2010 By

The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.

Social media is now officially more popular than porn on the internet.

Universal McCann [...]

Continue Reading →

Marketing is changing

On August 6, 2010 By

Recently we interviewed one of the world’s leading social media experts – he predicted there would be no social media experts in five years because it will be core business. Increasingly the marketing industry is waking up to this reality as well.

In fact, it’s now over 12 months ago that Forrester began [...]

Continue Reading →

If your brand and expertise are so impressive, why doesn’t Google rank you?

On August 5, 2010 By

You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google?

If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you [...]

Continue Reading →

Follow the smart marketing money

On July 25, 2010 By

When budgets are tight, results matter. While champions of every marketing method will tell you they can get results, the truth is that social media can get you those results quicker and more cost effectively.

Internationally, the big trend is for advertisers to move dollars online – all the analysts are in agreement on this [...]

Continue Reading →

Leverage your experts to build brand, demand

On July 19, 2010 By

Is thought leadership key to your marketing strategy? Are your thought leaders ambitious but time poor?

Our experience working with some of the biggest names in business confirms that publishing intelligent, independent, video content into business networks generating massive visibility – much more than traditional models. And conveniently, the format means in house [...]

Continue Reading →

How video eBook trumped whitepaper

On July 14, 2010 By

I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv.

Here’s the story. A networking communications company repackaged a [...]

Continue Reading →