- Main yBC Site
- Latest Blog Posts
- Your focus
- Guaranteed ROI
- Contact us
Currently viewing the tag: "business advice"
In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our [...]Continue Reading →
If you’ve been involved with yourBusinessChannel for long, you’ll know we are champions of “accelerated connection” using social media – particularly when it comes to business development in the B2B space. This week we’re kicking off a new project to do just that with a very motivated European client.
We’ve got high expectations about what [...]Continue Reading →
Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I [...]Continue Reading →
My colleague and yBC founder Mark Sinclair recently spent a very interesting couple of hours speaking to a breakfast meeting of high-end retailers about social media opportunities. They came to the topic with little information but plenty of curiosity. His job was to answer that all-important question, what’s in it for me?
The answer, [...]
On October 21, 2010 By James Kirk
If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today.
That’s the fact that today a (relatively small) group of customers can make a big noise [...]Continue Reading →
This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted [...]Continue Reading →
On August 9, 2010 By James Kirk
Once people thought the world was flat. Today, in our part of the world at least, they’re struggling to put budget into online campaigns, despite evidence that they can really work. We sympathise. That’s why we’re guaranteeing positive ROI for all significant projects with yBC.tv clients.
That means every yBC.tv client can be assured of [...]Continue Reading →
What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help?
At yBC.tv we’ve been [...]Continue Reading →
On August 8, 2010 By Mark Sinclair
Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.
[...]Continue Reading →
The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.
Social media is now officially more popular than porn on the internet.Continue Reading →
Recently we interviewed one of the world’s leading social media experts – he predicted there would be no social media experts in five years because it will be core business. Increasingly the marketing industry is waking up to this reality as well.
In fact, it’s now over 12 months ago that Forrester began [...]Continue Reading →
On August 5, 2010 By James Kirk
You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google?
If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you [...]Continue Reading →
When budgets are tight, results matter. While champions of every marketing method will tell you they can get results, the truth is that social media can get you those results quicker and more cost effectively.
Internationally, the big trend is for advertisers to move dollars online – all the analysts are in agreement on this [...]Continue Reading →
Our experience working with some of the biggest names in business confirms that publishing intelligent, independent, video content into business networks generating massive visibility – much more than traditional models. And conveniently, the format means in house [...]Continue Reading →
I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv.
Here’s the story. A networking communications company repackaged a [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
Drilldowns1:1 marketing Allan Blair Beaton Alterian Apple B2B marketing beat the recession BlackBerry business advice Business development business insight business trends Conference data analytics digital marketing Digital PR digital transformation engagement Engaging Times London marketing marketing advice marketing strategy new marketing online business online marketing online video PR research in motion ROI Saffron Technology Social media social media marketing social media monitoring Social media trends Stan Rapp technology Thomas Power Universal McCann video video marketing VIP player yBC yBC insight yBCtv yourBusinessChannel