Recently we interviewed one of the world’s leading social media experts – he predicted there would be no social media experts in five years because it will be core business. Increasingly the marketing industry is waking up to this reality as well.
In fact, it’s now over 12 months ago that Forrester began [...]
Continue Reading →The recession has had plenty of bad news, but it may be good news for social media. Many of the experts we’ve interviewed at yBC.tv this year report that the past 12 months have been good for social media. Value for money isn’t so pressing in a boom it seems. The past 12 months have [...]
Continue Reading →Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.
The interesting thing has been how different marketers interpret “engagement”. At [...]
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