Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]
Continue Reading →This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes [...]
Continue Reading →If you haven’t heard of TED, it ‘s worth checking out. A non-profit devoted to “ideas worth spreading”, TED has international as well as local events, like the TEDx New St event I helped Ecademy chairman Thomas Power develop a presentation for last month. Thomas joined an impressive line up of [...]
Continue Reading →This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted [...]
Continue Reading →If you haven’t yet heard about Ecademy’s Digital School, here’s hoping you soon will have.
It’s the latest initiative from yourBusinessChannel’s close collaborators Thomas and Penny Power (founders of ecademy.com), who are making it their mission not just to spread the word about digital business, but to actively help people develop a digital [...]
Continue Reading →yBC’s ROI Guarantee
In August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.Drilldowns
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