Recently we interviewed branding guru Jonathan Salem Baskin and he made the point that really marketing – and in particular advertising – has gone awol.
He argues that companies are effectively wasting huge amounts of money communicating the imaginary benefits of their toothpaste, when the consumer a. Can easily find out on the [...]
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer.
Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. [...]
Building brand reputation and awareness are the most effective uses of social media for B2Bs, according to a new data just released byMarketing Sherpa and available free on their site during October 2010.
The research found 92% respondents thought social media was very effective or somewhat effective at influencing B2B brand reputation, [...]
If you’ve been thinking social media is “optional”, all that may be about to change. If you follow the marketing and PR industry, you’ll see big players like Edelman are repositioning themselves. Digital is now a core part of the communications mix. All companies need to become publishing companies because telling their story through traditional [...]
Continue Reading →I am flushed with success! I have recently spent many hours putting together an introductory briefing to social marketing for a group of high end retailers as part of our work with with Executive Search firm
I wasn’t sure how open or educated they’d be on the subject, but I tried to show them the [...]
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