One day you may rely on a computer to read information for you, just as you rely on your calculator to do maths. That’s if our new client Saffron Technology has anything to do with it.
Saffron is a pioneer in associative memory, a data-analytics tool that’s being heralded as “Google for the database”. [...]
Continue Reading →It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management.
The people I spoke to were finalists in the [...]
Continue Reading →I recently interviewed someone who thoroughly challenged my thinking.
His name was Dr Manuel Aparicio and he’s the brains behind Saffron memory base technology – a data management system that “thinks” like a human brain. One person has dubbed it Google for the Database, we’re talking about technology that identifies connections between disparate [...]
Continue Reading →This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes [...]
Continue Reading →yBC’s ROI Guarantee
In August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.Drilldowns
1:1 marketing Allan Blair Beaton Alterian Apple B2B marketing beat the recession BlackBerry business advice Business development business insight business trends Conference data analytics digital marketing Digital PR digital transformation engagement Engaging Times London marketing marketing advice marketing strategy new marketing online business online marketing online video PR research in motion ROI Saffron Technology Social media social media marketing social media monitoring Social media trends Stan Rapp technology Thomas Power Universal McCann video video marketing VIP player yBC yBC insight yBCtv yourBusinessChannel

