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Currently viewing the tag: "engagement"
Looking through the footage we shot at Alterian’s Engaging Times summit in Chicago, one thing is clear. Leading companies have rethought engagement and they’re a long way ahead of the pack.
Instead of thinking about “engagement” in terms of “exposure to the marketing message”, either on a webpage, not unsubscribing to an email [...]Continue Reading →
If you’ve been following social media you’ll know that interruption is out. Engagement is in.
The next question, obviously, is what is engagement? And that’s where the fun begins.
At yBC we’re currently researching a new series looking at “engagement” as a marketing strategy. What is it? Are there different ways of achieving it? How [...]Continue Reading →
Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.
The interesting thing has been how different marketers interpret “engagement”. At [...]Continue Reading →
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