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Branson: Space Cadet or Dreamer?

We interviewed Sir Richard Branson at the delightfully trendy Haymarket Hotel

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We interview Aviva’s CEO in London for the yBC’s Financial Planning Channel

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yBC interviews SAP & JP Morgan on new school business intelligence

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Currently viewing the tag: "engagement"

Engagement through participation

On September 2, 2010 By

Looking through the footage we shot at Alterian’s Engaging Times summit in Chicago, one thing is clear. Leading companies have rethought engagement and they’re a long way ahead of the pack.

Instead of thinking about “engagement” in terms of “exposure to the marketing message”, either on a webpage, not unsubscribing to an email [...]

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Are we engaged?

On August 27, 2010 By

If you’ve been following social media you’ll know that interruption is out. Engagement is in.

The next question, obviously, is what is engagement? And that’s where the fun begins.

At yBC we’re currently researching a new series looking at “engagement” as a marketing strategy. What is it? Are there different ways of achieving it? How [...]

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What does engagement mean to you?

On February 15, 2010 By

Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.

The interesting thing has been how different marketers interpret “engagement”. At [...]

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