This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes [...]
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If you want to have your mind expanded about marketing issues I recommend you check out the shows coming out of Alterian’s recent Engaging Times summit in Chicago.
Interviewing the likes of Don Peppers, founder of Peppers and Rogers Group, and advertising’s elder statesman Stan Rapp, Chairman of Enguage, I was blown away [...]
Continue Reading →I have recently been in Chicago covering the Engaging Times event for Alterian. One of the highlights has been interviewing DM pioneer Stan Rapp. One thing about a guy who brings 60-odd years of direct marketing experience to social media, his ideas about engagement don’t lose track of the endgame – which is [...]
Continue Reading →Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic.
The interesting thing has been how different marketers interpret “engagement”. At [...]
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yBC’s ROI Guarantee
In August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.Drilldowns
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