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Lessons on business from footballers

On March 23, 2012 By George Barker

Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]

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How to feel confident spending $10m

On January 21, 2011 By James Kirk

We have had many interesting conversations about the “value” of social media and ROI of engagement lately, some more interesting than others. One most insightful was with Sid Banerjee, Chairman and CEO of text mining software company Clarabridge.

He pointed out that beyond the numbers, there’s a wider benefit which is that knowing [...]

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The changing face of B2B marketing

On September 23, 2010 By James Kirk

I recently read a blog post that eloquently joined the dots on why social media matters for B2B marketers. What’s interesting about this post, as opposed to many that document how customers are flocking to social media, is that this traces how the marketing goalposts have shifted over the past ten years in response to [...]

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yBC’s social media is still about selling

On September 21, 2010 By Mark Sinclair

Hopefully I’m not the only one who’s at a loss about how to have an engaging, authentic, non-selling, non-interrupting conversation with someone that ultimately leads to a sale and therefore justifies the expenditure?

That’s what comes from spending an hour reading too many social media blogs. It’s Catch 22 – must engage but can’t [...]

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Engagement through participation

On September 2, 2010 By James Kirk

Looking through the footage we shot at Alterian’s Engaging Times summit in Chicago, one thing is clear. Leading companies have rethought engagement and they’re a long way ahead of the pack.

Instead of thinking about “engagement” in terms of “exposure to the marketing message”, either on a webpage, not unsubscribing to an email [...]

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From adversity comes opportunity

On August 5, 2010 By James Kirk

The recession has had plenty of bad news, but it may be good news for social media. Many of the experts we’ve interviewed at yBC.tv this year report that the past 12 months have been good for social media. Value for money isn’t so pressing in a boom it seems. The past 12 months have [...]

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How much did your accounting firm spend on marketing last year?

On July 22, 2010 By James Kirk

If you wonder if you could have spent that money smarter read on.

If you’re a typical accounting firm chances are you invested your marketing budget in traditional activities – perhaps hospitality, events, collateral and perhaps some PR and advertising in traditional media. If this is the case, you are ignoring the biggest pool of [...]

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Leverage your experts to build brand, demand

On July 19, 2010 By James Kirk

Is thought leadership key to your marketing strategy? Are your thought leaders ambitious but time poor?

Our experience working with some of the biggest names in business confirms that publishing intelligent, independent, video content into business networks generating massive visibility – much more than traditional models. And conveniently, the format means in house [...]

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