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Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They [...]Continue Reading →
We have had many interesting conversations about the “value” of social media and ROI of engagement lately, some more interesting than others. One most insightful was with Sid Banerjee, Chairman and CEO of text mining software company Clarabridge.
He pointed out that beyond the numbers, there’s a wider benefit which is that knowing [...]Continue Reading →
I recently read a blog post that eloquently joined the dots on why social media matters for B2B marketers. What’s interesting about this post, as opposed to many that document how customers are flocking to social media, is that this traces how the marketing goalposts have shifted over the past ten years in response to [...]Continue Reading →
Hopefully I’m not the only one who’s at a loss about how to have an engaging, authentic, non-selling, non-interrupting conversation with someone that ultimately leads to a sale and therefore justifies the expenditure?
That’s what comes from spending an hour reading too many social media blogs. It’s Catch 22 – must engage but can’t [...]Continue Reading →
Looking through the footage we shot at Alterian’s Engaging Times summit in Chicago, one thing is clear. Leading companies have rethought engagement and they’re a long way ahead of the pack.
Instead of thinking about “engagement” in terms of “exposure to the marketing message”, either on a webpage, not unsubscribing to an email [...]Continue Reading →
The recession has had plenty of bad news, but it may be good news for social media. Many of the experts we’ve interviewed at yBC.tv this year report that the past 12 months have been good for social media. Value for money isn’t so pressing in a boom it seems. The past 12 months have [...]Continue Reading →
On July 22, 2010 By James Kirk
If you wonder if you could have spent that money smarter read on.
If you’re a typical accounting firm chances are you invested your marketing budget in traditional activities – perhaps hospitality, events, collateral and perhaps some PR and advertising in traditional media. If this is the case, you are ignoring the biggest pool of [...]Continue Reading →
Our experience working with some of the biggest names in business confirms that publishing intelligent, independent, video content into business networks generating massive visibility – much more than traditional models. And conveniently, the format means in house [...]Continue Reading →
On November 23, 2009 By Mark Sinclair
The following excerpts are from yBC.tv interviews with top marketing experts on the best ways to connect your brand with customers.
Kevin Roberts, CEO, Saatchi & Saatchi
Why do I need to rethink my traditional marketing approach?
“Traditional marketing is dead right, marketing is all over. If you’re in the marketing game, goodnight, good [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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