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C-level video campaign achieves 40% watch rate

On March 4, 2011 By Mark Sinclair

One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player.

Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New [...]

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Production values still matter in online video

On January 20, 2011 By Mark Sinclair

In this world of ubiquitous digital video cameras and easy-to-use editing software why does business still need expert video producers? After all, if it’s going on the internet it doesn’t need to be cinema quality. Right?

Well, sort of. But not really.

I’m all for cheap and cheerful video production in the right context. Perhaps [...]

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ACE provides more evidence story trumps messaging

On January 17, 2011 By James Kirk

Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.

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Video remains preferred social media activity

On December 3, 2010 By James Kirk

If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet.

In terms [...]

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Video keeps online comms on-message

On October 30, 2010 By James Kirk

When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer.
Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. [...]

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If your brand and expertise are so impressive, why doesn’t Google rank you?

On August 5, 2010 By James Kirk

You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google?

If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you [...]

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