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Currently viewing the tag: "online video"
One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player.
Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New [...]Continue Reading →
In this world of ubiquitous digital video cameras and easy-to-use editing software why does business still need expert video producers? After all, if it’s going on the internet it doesn’t need to be cinema quality. Right?
Well, sort of. But not really.
I’m all for cheap and cheerful video production in the right context. Perhaps [...]Continue Reading →
Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
[...]Continue Reading →
If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet.
In terms [...]Continue Reading →
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer.
Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. [...]
On August 5, 2010 By James Kirk
You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google?
If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you [...]Continue Reading →
On November 23, 2009 By James Kirk
Business TV. Click to watch the show:Continue Reading →
On November 23, 2009 By Mark Sinclair
The following excerpts are from yBC.tv interviews with top marketing experts on the best ways to connect your brand with customers.
Kevin Roberts, CEO, Saatchi & Saatchi
Why do I need to rethink my traditional marketing approach?
“Traditional marketing is dead right, marketing is all over. If you’re in the marketing game, goodnight, good [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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