Online Video Rules OK

All the latest stats about online video, now the most popular online activity.

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Branson: Space Cadet or Dreamer?

We interviewed Sir Richard Branson at the delightfully trendy Haymarket Hotel

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An Aviva believer

We interview Aviva’s CEO in London for the yBC’s Financial Planning Channel

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Military Intelligence

yBC interviews SAP & JP Morgan on new school business intelligence

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Currently viewing the tag: "ROI"

Blackberry partners share their stories

On October 31, 2011 By

This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion.  yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]

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It's official: McKinsey finds web 2.0 pays off

On June 1, 2011 By

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.

In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]

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People in glass houses…

On August 26, 2010 By

Fresh from announcing our decision to guarantee positive ROI for all our client work, the godfather of direct marketing Stan Rapp’s comments on advertising had particular resonance when I interviewed him in Chicago recently. What did he say? “Advertising is the only business in the world that lives with 50% waste.”

Perhaps Advertising Age might [...]

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Focus on ROI makes marketing with yBC.tv a no brainer

On August 9, 2010 By

Once people thought the world was flat. Today, in our part of the world at least, they’re struggling to put budget into online campaigns, despite evidence that they can really work. We sympathise. That’s why we’re guaranteeing positive ROI for all significant projects with yBC.tv clients.

That means every yBC.tv client can be assured of [...]

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ROI guarantee goes to the heart of the matter

On August 9, 2010 By

Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you.

What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help?

At yBC.tv we’ve been [...]

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