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Currently viewing the tag: "ROI"
This week, the yBC editorial team reaches a milestone in relation to a project launched earlier in the year in conjunction with the company behind Blackberry, Research in Motion. yBC has interviewed more than 20 of Blackberry’s award winning partners (those companies which develop technology on the Blackberry platform to help businesses [...]Continue Reading →
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership.
In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They [...]Continue Reading →
Fresh from announcing our decision to guarantee positive ROI for all our client work, the godfather of direct marketing Stan Rapp’s comments on advertising had particular resonance when I interviewed him in Chicago recently. What did he say? “Advertising is the only business in the world that lives with 50% waste.”
Perhaps Advertising Age might [...]Continue Reading →
On August 9, 2010 By James Kirk
Once people thought the world was flat. Today, in our part of the world at least, they’re struggling to put budget into online campaigns, despite evidence that they can really work. We sympathise. That’s why we’re guaranteeing positive ROI for all significant projects with yBC.tv clients.
That means every yBC.tv client can be assured of [...]Continue Reading →
What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help?
At yBC.tv we’ve been [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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