Stay tuned for some new shows about clever use of technology in business development and HR. We’re going to be interviewing some of Apple’s most interesting clients about how their making technology work for them. As a fan of the whole Apple “experience” I am looking forward to getting started – interesting, and I [...]
Continue Reading →My colleague and yBC founder Mark Sinclair recently spent a very interesting couple of hours speaking to a breakfast meeting of high-end retailers about social media opportunities. They came to the topic with little information but plenty of curiosity. His job was to answer that all-important question, what’s in it for me?
The answer, [...]
If you follow business news you’ll have witnessed some interesting issues management by Gap of late. Whether you think what happened is right or wrong, there is I think a greater lesson for everyone in business today.
That’s the fact that today a (relatively small) group of customers can make a big noise [...]
Continue Reading →Shortly I will be heading to Brussels to speak to some industry associations about social media monitoring. In some way the move into the lobbying arena will be a new one for yourBusinessChannel, but in others it’s very much business as usual.
After all, what are industry associations but brands that need to understand what [...]
Continue Reading →I recently read a blog post that eloquently joined the dots on why social media matters for B2B marketers. What’s interesting about this post, as opposed to many that document how customers are flocking to social media, is that this traces how the marketing goalposts have shifted over the past ten years in response to [...]
Continue Reading →Hopefully I’m not the only one who’s at a loss about how to have an engaging, authentic, non-selling, non-interrupting conversation with someone that ultimately leads to a sale and therefore justifies the expenditure?
That’s what comes from spending an hour reading too many social media blogs. It’s Catch 22 – must engage but can’t [...]
Continue Reading →If you follow the debate around social media, you’ll know there are a lot of gurus who argue passionately that “social” is the way to go. What intrigues me is the broad array of examples they use to make the case for “doing social media” – they are so diverse it’s comparable to advocating “doing [...]
Continue Reading →Fresh from announcing our decision to guarantee positive ROI for all our client work, the godfather of direct marketing Stan Rapp’s comments on advertising had particular resonance when I interviewed him in Chicago recently. What did he say? “Advertising is the only business in the world that lives with 50% waste.”
Perhaps Advertising Age might [...]
Continue Reading →I have recently been in Chicago covering the Engaging Times event for Alterian. One of the highlights has been interviewing DM pioneer Stan Rapp. One thing about a guy who brings 60-odd years of direct marketing experience to social media, his ideas about engagement don’t lose track of the endgame – which is [...]
Continue Reading →The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.
Social media is now officially more popular than porn on the internet.
Continue Reading →If you’ve been thinking social media is “optional”, all that may be about to change. If you follow the marketing and PR industry, you’ll see big players like Edelman are repositioning themselves. Digital is now a core part of the communications mix. All companies need to become publishing companies because telling their story through traditional [...]
Continue Reading →Recently we interviewed one of the world’s leading social media experts – he predicted there would be no social media experts in five years because it will be core business. Increasingly the marketing industry is waking up to this reality as well.
In fact, it’s now over 12 months ago that Forrester began [...]
Continue Reading →The recession has had plenty of bad news, but it may be good news for social media. Many of the experts we’ve interviewed at yBC.tv this year report that the past 12 months have been good for social media. Value for money isn’t so pressing in a boom it seems. The past 12 months have [...]
Continue Reading →You are a big city law firm with impressive credentials and partners who are leaders in their fields. These facts are reflected everywhere – in your offices, your stationary, your marketing collateral. But what about on Google?
If your firm wants to be recognised and endorsed as a player in the industry, it’s imperative you [...]
Continue Reading →Is thought leadership key to your marketing strategy? Are your thought leaders ambitious but time poor?
Our experience working with some of the biggest names in business confirms that publishing intelligent, independent, video content into business networks generating massive visibility – much more than traditional models. And conveniently, the format means in house [...]
Continue Reading →Follow yourBusinessChannel
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