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Currently viewing the tag: "Universal McCann"
On February 28, 2012 By Mark Sinclair
Global media powerhouse Universal McCann have been undertaking and publishing a major international study of web behaviours, preferences and trends over the last few years. We’ve shared the results of previous iterations of the study which have highlighted things like the meteoric rise of social media and that video [...]Continue Reading →
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for [...]Continue Reading →
If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet.
In terms [...]Continue Reading →
On November 29, 2010 By James Kirk
Far from being the domain of teenagers, mobile social networking is proving most popular with affluent, well-educated professionals (ie people who can afford a smartphone). This is just one of many nuggets of information about our global social media habits contained in Universal McCann’s latest Wave 5 report.
The Wave reports, a series [...]Continue Reading →
The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.
Social media is now officially more popular than porn on the internet.Continue Reading →
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