We have recently launched two new websites for inmidtown, the Business Improvement District (BID) which represents 570 businesses in the Bloomsbury, Holborn and St Giles areas of London.
This is a fantastic area of London, located right between the West End and the City, but often overlooked. It’s got a mix of [...]
Continue Reading →I’m off to talk to one of Prince Charles’ charities later this month. They want to understand more about how they could use social media to reach out to the community and get people more engaged with the good work they do. I’m looking forward to it – I generally find not for profits humbling [...]
Continue Reading →Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.
[...]
Continue Reading →When budgets are tight, results matter. While champions of every marketing method will tell you they can get results, the truth is that social media can get you those results quicker and more cost effectively.
Internationally, the big trend is for advertisers to move dollars online – all the analysts are in agreement on this [...]
Continue Reading →The Conservative party’s Mark Prisk is a clear thinker with a real feel for business – that’s the impression I’m taking away after recording Ecademy founder Penny Power interview him at Westminster earlier today.
The Minister for Small Business talked freely about the things which matter to Penny’s audience – tax, red tape and the [...]
Continue Reading →Follow yourBusinessChannel
