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We have recently launched two new websites for inmidtown, the Business Improvement District (BID) which represents 570 businesses in the Bloomsbury, Holborn and St Giles areas of London.
This is a fantastic area of London, located right between the West End and the City, but often overlooked. It’s got a mix of [...]Continue Reading →
My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job [...]Continue Reading →
yBC’s hospitality channel is tantalisingly close to launch. Behind the scenes the yBC team has been busy interviewing leaders and innovators in this dynamic competitive sector. We’ve met some great people, and learned a lot about how businesses are making most of all sorts of opportunities that are emerging post [...]Continue Reading →
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with [...]Continue Reading →
I’m off to talk to one of Prince Charles’ charities later this month. They want to understand more about how they could use social media to reach out to the community and get people more engaged with the good work they do. I’m looking forward to it – I generally find not for profits humbling [...]Continue Reading →
On August 8, 2010 By Mark Sinclair
Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.
[...]Continue Reading →
The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.
Social media is now officially more popular than porn on the internet.Continue Reading →
If you’ve been thinking social media is “optional”, all that may be about to change. If you follow the marketing and PR industry, you’ll see big players like Edelman are repositioning themselves. Digital is now a core part of the communications mix. All companies need to become publishing companies because telling their story through traditional [...]Continue Reading →
When budgets are tight, results matter. While champions of every marketing method will tell you they can get results, the truth is that social media can get you those results quicker and more cost effectively.
Internationally, the big trend is for advertisers to move dollars online – all the analysts are in agreement on this [...]Continue Reading →
The Conservative party’s Mark Prisk is a clear thinker with a real feel for business – that’s the impression I’m taking away after recording Ecademy founder Penny Power interview him at Westminster earlier today.
The Minister for Small Business talked freely about the things which matter to Penny’s audience – tax, red tape and the [...]Continue Reading →
I blogged recently about a case study series I’d read from Marketing Sherpa that showed how companies are using social media to generate sales leads. I’ve been saving one particular example from that series because it cuts to the heart of what we do at yBC.tv.
Here’s the story. A networking communications company repackaged a [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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