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In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our [...]Continue Reading →
This week, I’m likely to interview Tim Washer, the comedian behind IBM’s Art of the Sale viral videos. This was a story line that cut alarmingly close to the bone, but which has paid off handsomely for IBM.
I’ll be asking him about the whole experience because as we all know companies don’t [...]Continue Reading →
Keeping on top of the “stakeholder communications” brief means most PR practitioners are quietly adapting their skill set and market offer to deal with the hard fact that their clients’ important stakeholders spend a significant amount of time online. One of the most high profile examples of course is Edelman, which now advocates engaging with [...]Continue Reading →
I’m off to talk to one of Prince Charles’ charities later this month. They want to understand more about how they could use social media to reach out to the community and get people more engaged with the good work they do. I’m looking forward to it – I generally find not for profits humbling [...]Continue Reading →
On August 8, 2010 By Mark Sinclair
Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.
[...]Continue Reading →
The internet is a game changer for many businesses, including yours. You know it,
but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with.
Social media is now officially more popular than porn on the internet.Continue Reading →
If you’ve been thinking social media is “optional”, all that may be about to change. If you follow the marketing and PR industry, you’ll see big players like Edelman are repositioning themselves. Digital is now a core part of the communications mix. All companies need to become publishing companies because telling their story through traditional [...]Continue Reading →
The Conservative party’s Mark Prisk is a clear thinker with a real feel for business – that’s the impression I’m taking away after recording Ecademy founder Penny Power interview him at Westminster earlier today.
The Minister for Small Business talked freely about the things which matter to Penny’s audience – tax, red tape and the [...]Continue Reading →
I am flushed with success! I have recently spent many hours putting together an introductory briefing to social marketing for a group of high end retailers as part of our work with with Executive Search firm
I wasn’t sure how open or educated they’d be on the subject, but I tried to show them the [...]Continue Reading →
yBC’s ROI GuaranteeIn August 2010, yBC launched an ROI guarantee on all significant projects. And judging by the reaction of our clients, it was a very good move indeed. Our positive ROI guarantee means there’s no way our clients will be out of pocket at the end of a significant project with us. With risk out of the equation, it’s no longer a question of “will it work?”. Instead you can focus on “how well will it work?” If you want to find out more about our positive ROI guarantee, check out our FAQ page (above) or, get in touch with us.
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