This week, I’m likely to interview Tim Washer, the comedian behind IBM’s Art of the Sale viral videos. This was a story line that cut alarmingly close to the bone, but which has paid off handsomely for IBM.
I’ll be asking him about the whole experience because as we all know companies don’t [...]
Continue Reading →I’m off to talk to one of Prince Charles’ charities later this month. They want to understand more about how they could use social media to reach out to the community and get people more engaged with the good work they do. I’m looking forward to it – I generally find not for profits humbling [...]
Continue Reading →Recently yBC.tv reviewed our performance to generate some data for a pitch. There is one sales statistic that stood out – 40%. That’s the open rate so far for DM emails containing video content presented our VIP player, which we are trialling internally and with a couple of PLCs in the B2B space.
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Continue Reading →The Conservative party’s Mark Prisk is a clear thinker with a real feel for business – that’s the impression I’m taking away after recording Ecademy founder Penny Power interview him at Westminster earlier today.
The Minister for Small Business talked freely about the things which matter to Penny’s audience – tax, red tape and the [...]
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