Read about Blogging and online video the smartest new marketing strategies, says top business advisor on yourBusinessChannel.
Online social media has become a hot topic in business and marketing. It’s a rapidly evolving area, however, so it pays to go to a well-informed business advisor from time to time to make sure you’re up with the play. Executives and entrepreneurs who fail to stay informed risk running marketing strategies that are past their use by date.Industry analyst and business advisor
Tom Smith is a man who knows exactly what the latest developments in social media are. Smith is EMEA Research Manager for Universal McCann and one of yourBusinessChannel’s featured Million Dollar Team experts.
In a recent online business TV show, Smith discusses the latest big trends and how businesses can incorporate social media into their marketing strategies. According to Smith there are two big developments in social media that businesspeople should be aware of. Firstly, says Smith, “we have seen a big move towards video and multimedia content. Video sharing sites just keep on taking off. The technology and the cost of creating things on videos is falling year on year.”
The other important online new trend relevant to marketing strategies is blogging, in all its forms, says the business advisor: “blogging is becoming easier and more accessible and available on a bigger number of platforms. So you can blog online, on a social network page, via your mobile, or microblogging where you blog in one sentence or less. There are more access points for people than ever.”
Tom Smith is one of many business experts that contribute advice on yourBusinessChannel. The advice covers everything from great digital marketing strategies, to training salespeople to close deals. The Million Dollar Challenge, the channel’s premium service, delivers tailored marketing strategies and tools which draw on the latest thinking of world beating business experts. The businesses selected to take the Million Dollar Challenge pay a fee based on the success of the campaign – to keep risk and costs down.
