The rise of online social media has changed the way people use the internet. The vast majority of internet users are members of social networks like Facebook, YouTube, and Twitter, and they spend most of their online time within those networks.

So if you’re expecting to achieve business growth for your online business by just applying your old marketing strategy to the internet world, don’t expect to see great results.

One of the driving forces behind the Million Dollar Challenge is to make the very latest online marketing strategy available to SMEs who would not otherwise be able to access it.

So our tools incorporate cutting edge techniques that have been proven to work. And by work, we mean make a measurable difference, build sales, and achieve real business growth for SMEs.

Sometimes, adopting a new approach requires a shift of mindset from your old way of doing things. Running an effective online marketing strategy is a great example of this.

Leaders in digital marketing strategy like Bob Young (the man behind Red Hat and lulu.com) and David Meerman Scott (author of The New Rules of Marketing and PR) have advised us time and again that businesses and marketers today need an entirely different set of skill sets, than was required in the past.

The secret to successful online promotion and achieving business growth, they say, is to ditch your traditional marketing strategy and old established techniques.

What works today, they say, is publishing excellent content online in all its forms: video, audio, podcasts, blogs, ebooks, applications, and great websites.

When it comes to marketing, businesses need to think like a publisher not like an advertiser. And the first stage in this new kind of online marketing strategy is to get to know you customers incredibly well. You need to know in detail what they like to read and consume, how they behave online, where they like to hang out, and what their interest in you really is. Only then can you create the right kind of content, the kind that will attract your customer’s attention.

The Million Dollar Challenge gives you the tools and resources you need to implement a new kind of online marketing strategy.

Watch this show to learn more about the digital marketing tools which will help you achieve real business growth.

Remember, the experts who contribute advice and insights to Million Dollar Challenge have achieved phenomenal results by putting into practice the very same methods they recommend.