More and more, getting visibility on Google is critical for SMEs looking build business. The problem is, that means getting found on Google (or any other search engine for that matter) is getting more and more competitive.

Unfortunately, it's not as simple as building a website and waiting for traffic to show up.

Not nearly that simple, in fact. The world of SEO (search engine optimisation) is complex, shadowy, and ever-changing.

Still, we think there's a lot that businesspeople can do themselves to improve their Google visibility, with a little grounding in the SEO basics.

That's why we're putting together a new series on SEO tactics that normal people can implement themselves in their own business. The shows will cover things like:

• Selecting the right keywords for your businesses
• How to get high quality inbound links
• Using social networks
• Publishing and distributing content to drive traffic
• Getting started with PPC

We're looking for search experts who can contribute great advice on these topics.

Even better, we'd like you to talk about case studies and share real-world experiences of how your business or businesses you have worked with have benefited from rolling out an SEO strategy.

You can contact the yBC research team via our website contact page here.

We're looking forward to hearing your stories!