Experts say listening is the new marketing, and yBC Insight, a new service from online business tv network yourBusinessChannel promises to make it easy for companies to tune in to what their customers are talking about online and find appropriate ways to respond.

yBC Founder Mark Sinclair says the new yBC Insight service combines market leading software and tools with old-fashioned expert brain power to give businesses the intelligence they need to plan, monitor and measure social media activity.

“We have access to a data warehouse that stores the conversations that have taken place across the internet over the past three years, over a billion conversations.

“This is the raw data our team draws on when they research what people are saying about a specific business, its competitors, products and services, anything the client wants to understand in depth.”

Sinclair says the service is attracting strong interest from businesses wanting reliable information about what their customers are saying.

“It’s fair to say many businesspeople have been aware for a while that social media matters, but they’ve been wary of engaging because it’s appeared a bit fluffy, a bit of a leap of faith.

“Now new tools are coming on line that make it possible to take the same business-driven approach to social media as you do in mainstream marketing and PR.”

You can view this item, other yourBusinessChannel news and also find key contacts at yourBusinessChannel at http://www.yBC.tv/