Social media marketing strategy is a key element of any business development strategy in an increasingly networked and mobile world.

We regularly undertake the following activities on a project or retained basis.

  • Blogging and content creation: Fully managed, and including both video and text
  • Digital PR & Blogger outreach: Campaigns to engage bloggers and industry influencers
  • Twitter, Facebook: Building engagement and following
  • LinkedIn: Profiles, company pages, training and strategy
  • Social media monitoring: Detailed social media research using the Brandwatch platform
  • Social optimisation: Creation, optimisation and Branding of profiles
  • Microsite creation: Deployment of specialist blogging platforms
  • YouTube: Creation and management of branded YouTube presence
  • SEO: Production of optimised copy and videos for blogs and articles
  • Social media marketing strategy: Strategic advice to develop a measurable social media strategy
  • Social Media Advertising: Management of paid advertising on FaceBook, LinkedIn, Twitter, YouTube etc.

As content creation is the basis of any digital marketing strategy, yourBusinessChannel can offer an end to end solution, for concept and production, through to deliver and building of social following on key platforms like Twitter, Facebook and LinkedIn.

Updates for Social Marketing Strategy

  • business_tv_twitter

    Video follow buttons and inline Twitter plays added to business tv platform

    Business TV platform deploys new Twitter integrations for follow and inline viewing

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  • google-plus-logo-275

    Google goes social: Business TV shows explore Frontier of social business strategy

    Since the launch of Google+ there has been all kinds of uniformed comment about Google's social business strategy.

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  • social marketing facebook company pages

    A Facebook first with inmidtown – social marketing for Facebook company pages

    We have been working on something pretty exciting here at yourBusinessChannel, involving social marketing for Facebook company pages. Due to client confidentiality we have been sworn to secrecy until now. With the Business Improvement District ‘inmidtown‘, we have recently produced the longest known Facebook timeline in the world for their

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  • online_business_tv

    yBC speaking at the On The Edge Digital conference in London

    I was pleased to be invited to speak at the inaugural On The Edge Digital conference in London on the 21st June at the Congress Centre. My talk was on “Video - How to harness video to gain serious competitive advantage in any market,” which we know a little something about here at

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  • social_business_strategy

    Social media study 2012: brand websites losing out to social

    Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years.  We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media

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  • social_marketing_strategy

    The content marketing explosion [Infographic]

    The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing.  If you need to get your head around what is happening in this area (which of course we all do), just take a look at

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  • engaging_video_275

    Leading industry analyst: spend more on engaging video, less on print, advertising, PR

    There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.

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  • Latest video statistics: video rules OK

    Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for

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  • Double digit industry beating campaign results

    We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.

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  • It's official: McKinsey finds web 2.0 pays off

    A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They

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  • C-level video campaign achieves 40% watch rate

    One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player. Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New

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  • yBC gives keynote for TopConsultant

    Last week I was keynote speaker at TopConsultant.com’s annual conference of management consultants and industry recruiters. My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job board

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