David Meerman Scott Videos - TV Shows

Online Guru: expert on the new rules of PR and marketing

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Introducing a Sales Monster with the power to drive your business growth strategy during the slowdown
Even at the best of times, sales is a difficult area of business...

Social marketing tips for a successful corporate blog: finding the right topic
Finding the right angle on your subject matter is critical to running a business blog that leverages social marketing results and that doesn’t suck...

Tips for social marketing success: connect with other bloggers before you shoot for the big time
You wouldn’t throw yourself in the deep end of the swimming pool without learning how to swim, so why commit to writing a business blog without testing the waters a bit first? So...

Avoid social marketing disaster! David Meerman Scott’s 4 tips to blogging success
There’s a very good reason that most corporate blogs fail, according to social marketing expert David Meerman Scott...

David Meerman Scott’s social marketing tips: what the once-lowly news release can do for you
The age of the internet and social marketing has opened up whole new possibilities for marketing, and one of the results is that the once lowly press release has again become a...

Internet marketing tips: use your web press page to communicate direct with buyers
Typically, when your customers come to your business website, they are very aware that the written information you have on your homepage and product page is sales propaganda...

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The 1990s saw David Meerman Scott rising as an early star in web marketing and PR. Drawing on his experience from the publishing business, he created new thought leadership strategies that would reach buyers directly on the Web.

Now an established and widely respected online thought leadership and viral marketing strategist, helping people get the most out of new forms of online media - including blogs, video and virtual communities.

David is also author of more than 100 magazine articles and his three best selling books The New Rules of Marketing and PR (2007), Cashing in with Content (2005) and Eyeball Wars (2001).

Resources - Articles by David Meerman Scott:
Top ten PR tips for small businesses
Why "do you use social media?" is the wrong question for marketers to ask
Don't Try to Fix Your Weaknesses
Are you a sales guy?
Funding New Ideas
David Meerman Scott on the New Rules of Marketing & PR (Part 1 of 2)
What the heck is Web 2.0 / social media / social networking and how do these concepts relate to the new rules of marketing & pr?
When reaching out to bloggers, don't ask for them to write about you!
Why CEOs and executives must work harder to blog successfully than mere mortals

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David Meerman Scott

Business TV

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