Coming soon: yourBusinessChannel releases results of presidential debate analysis by communications and business experts
Friday, October 17, 2008
What does it take to persuade?
Over the last few weeks, yourBusinessChannel has been collecting comment and analysis from dozens of the world’s leading communications, sales, marketing, and business experts on the performances of Obama and McCain during the presidential election campaign.
We’re a business TV channel, but we see the US presidential election as perhaps the ultimate act of persuasion today – two candidates and their campaign teams going head to head to convince a nation who should be boss.
There are some amazing lessons in the art of persuasion to be learned here for executives and entrepreneurs.
Anyone in sales who pitches regularly to potential customers, any manager who wants to inspire their staff, anyone who ever has to make big presentations or close a deal - will know how critical the art of persuasion is in business to getting people to do what you want, or to getting the outcome you are looking for.
So we’ve set out to decode the tactics, technique, and rhetoric from the debates, pick out key lessons for business, and package up the results in bite-sized TV shows.
We’ve been collating and analysing the data submitted by our experts during the debates. We've got material from dozens of business experts around the world. People like Andy Bounds, David Meerman Scott and Alan Stevens:
Over the next couple of weeks, we’ll be releasing the results of our expert analysis.
We’re producing a business TV series of themed shows covering the experts’ key tips and secrets on areas like tactics, body language, preparation, tone of voice, talking points, and useful techniques like bridging. The first episodes will be available very soon.
In the meantime, we’ll keep you posted here regularly with updates.
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