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Add value rather than reducing prices says Barry Maher
What do your customers need that you can offer, and in particular what do they need in these difficult times?

What can you offer that increases the perceived value of what you provide, at the same or even a higher cost?

A store that normally sells a best-selling business book for $20 is far better off offering the same book plus a related book for $29.95 rather than lowering the price on both to $15.00.
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