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Don't fall into a 'turtle mentality' - Steve VerBurg gives business development advice
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  • Steve VerBurg
    Business Entrepreneur, Corporate Performance Consultant, and President of Dale Carnegie of Orange County. ...
When we think about the current economic climate we can develop a 'turtle mentality'. We want to hide in our shells do nothing because we are not willing to take any risks.

By not investing in the things necessary to succeed during the recession we ultimately create the environment we were afraid of. We need to make smarter decisions on where we spend advertising dollars, how to attract new customers, increase sales, and ultimately become more profitable.

As the old saying goes, you have to spend money to make money.
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