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Business advice from celebrity entrepreneurs: Eden Project's Tim Smit gives tips for start-ups
There's a popular cliché that to get ahead in business, entrepreneurs need to be hard-nosed and ruthless. They must do whatever it takes to get ahead of their competitors.

In this new business TV show, however, one extremely successful entrepreneur argues that being kind does need to get in the way of business development.

In his business advice on the show, Eden Project chief executive Tim Smit recommends being honest and generous in your business dealings - and he explains why this works so well.
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