In this business development show we look at the secrets of Freemium success
Flickr works well because it offers people an easy way to upload, access and discover quality photos It uses advanced technology and fast-track community-driven release cycles It gets a lot of mainstream PR attention It capitalises on both premium accounts and ad sales
Vlad Kaltenieks, www.kaltenieks.com
Basecamp has been successful because they've based their whole business around the paid options although a free option is available Most people create an account with the intent of upgrading to a plan at some point - Andrew Dumont, www.tatango.com
OKCupid is a free dating site which has recently implemented an A-list level service featuring enhanced search, priority search placement and other benefits This works because the site has enough traffic to warrant the move to paid features Online dating is the third-largest subscription-based market Dating sites need to figure out new and novel ways to monetize their memberships
David Evans, www.digicraft.com
Freshbooks have got a great free plan which strikes the right balance between being useful ...and not too useful!
Joel Hughes, www.jojet.com
Ning provides incredible value, but is extremely under-marketed There are thousands of social groups struggling to organize Ning provides easy tools for creating collaboration and sharing sites for these groups at no cost
Jon DiPietro, www.jondipietro.com
