Business TV Show: Saatchi’s boss on how to make your brand irresistible
Gone are the days of marketing and brands says Global Chief Executive of Saatchi & Saatchi Kevin Roberts. But if the methods that upheld these concepts are no longer to be used, what should you and your business be doing instead?
Watch this show to find out what Kevin Roberts, the creator of Lovemarks - a total rethink of the way branding is done – says about getting people to associate with your product or service. Saatchi & Saatchi is a global leader in branding and advertising. Kevin has held the top office of the firm since 1997 and is credited with having brought new life to the firm, taking the agency on to achieve great heights.