yourBusinessChannel research shows that one of the things businesspeople are most keen to improve on is getting their message out to more of the right kind of customer. So we contacted seventy marketing experts and asked them for advice on methods that small and medium sized firms can use to build the right kind of audience for their business. The specialists came back with tonnes of great marketing tips and ideas, which are available to watch for free on yourBusinessChannel business television programmes. If you want to participate in the collaboration and get advice to solve your biggest problems from leading business experts, just enter your details into the form above. The suggestion in this video is:
Identify and define specific customer segments for your product or service and focus on promoting to that niche, not scatter-gun.
Niches can be defined in geographic terms, needs and attitudes, personal characteristics, behaviours, job titles, company cultures and processes, etc.
Remember too that the customer's journey to become aware of and interested in your product will involve more than one step.
Understand those steps and devise appropriate messages and incentives to help encourage them along that journey.
It is typical that 20% of your customers may account for 80% of your sales so use your own customers to find more too!
