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What can social networking do for start-ups? Business development tips from Louis Gray
Featuring...

  • Louis Gray
    Silicon Valley Blogger for technology geeks...
Silicon Valley social media specialist Louis Gray shows how a smart social strategy can help get start-ups off the ground:

Companies getting started in this type of environment where the economics are difficult can actually leverage this type of weakness to look bigger than they are. One of the best things about social media is that people don't know the person behind the activity all the time. And so you have the tendency, if you do things right, to look like you're big, look like you're engaged, and get the word out. Social media is very cost effective. Somebody who can actively work social media can save tremendous amount of dollars versus traditional advertising. As a startup, your product is going to sell itself through differentiation. If you get bought in people who will communicate with you.

So as companies, be they startups or established, get started in social media, the first thing they want to do is have a central location where people can find out as much as they can about the company. Typically that's a blog. A blog can enable personal one-to-one communication from the highest levels within the company. After that, it really makes sense to get onto Twitter and Facebook and these other networks to hear what's being said, both about you and the industry. But without that blog, there's nowhere to go. So you make sure you have that blog, and then build out the social media ecosystem underneath that, which may include the other networks.
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