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Rapid response: social marketing strategy tips from Louis Gray
Featuring...

  • Louis Gray
    Silicon Valley Blogger for technology geeks...
Silicon Valley blogger Louis Gray gives the low-down on what business needs to keep up with the fast developing world of social media:

What businesspeople need to know is that everything is speeding up. It's getting quicker. And there's no such thing as an off button. They used to be very easy, where if there was a crisis that happened on a Saturday or a Sunday, you could come back to it and maybe deal with it on a Monday. With the real time effect, and the viral nature of social networks liked Twitter and Facebook, something negative that explodes on a Friday is big news by Saturday night. And your being quiet about it is big news on Sunday. And so what companies need to know is that there is no off button. They need to be aware in real time and have the ability to respond in real time. Customers are finding things out faster than ever before, and disseminating it faster than ever before. So the old time frame of being able to respond in eight hours, 24 hours, 48 hours, that's gone. Companies need to be able to respond immediately and have people trained so that they're ready to respond to anything that goes wrong.

Social media is a 24 by 7 operation, and once you've started having activity on these networks, you can never stop. Truth is that it's speeding up everywhere. RSS is faster. People are publishing faster. And discovery is faster than ever before. So you need to learn, as a business, to respond more quickly and get your word out immediately.
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