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Louis Gray: mobilised staff drive successful social marketing strategies
Featuring...

  • Louis Gray
    Silicon Valley Blogger for technology geeks...
Your people are your greatest advocates, says social media expert Louis Gray in his latest show on social marketing strategy:

In order to execute a successful social media marketing plan, you need to understand each of the tools that you can participate with. That goes with the core, which is your blog. Understanding an RSS. How is that getting pushed out to RSS stream readers and third party sites for live streaming? You need to understand what's being said about you on these social networks through listening, and then participating. And what you need to do is have an educated staff that's ready to execute, in the case of getting that message out. You'd have people who are dedicated to it, who understand the right way to respond, and know your product well, so they can be your best advocates.

Companies who are executing a successful social media strategy need to have multiple hands on deck participating. People everywhere from marketing to public relations are already good advocates for your product. They know the message. They know its advantages, its disadvantages. You'll find that the most trusted people in this industry are the geeks. The technology engineers, the supporting staff there. And so often those people who have the capability to communicate and utilize these social networks become the most popular and the go-to for a lot of the technology companies out there.
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